The full blog can be found by clicking to the hyperlink at the bottom of my review. Insgn announced that Gap wanted to change their look--they have had their same logo since 1969. Due to a public outcry, Gap is offering a "crowdsourcing"project by allowing people to submit their ideas, even though Gap had stated that they are happy with their new logo and helvetica font they are welcoming other designs and will make a comment/decision on the crowdsourcing project.
This was a very interesting blog and it immediately grabbed my attention as the content is relatable to our current logo and brochure project. The blogger had designed a very interesting page on this story as well, the first thing you see is a big headline in red announcing this historic logo change. Below the headline both the new and old logo are ready to duel as they are placed side by side ready for the reader to start thinking about which one is better. Then a couple of paragraphs follow the images; links and quotes are in red allowing the reader to click on to source the original article. It is a great way to highlight the most important parts of the story as well as allow the eye to weave through the paragraphs. And in natural blog fashion, there is also a video at the end that shows a brief history of the Gap. Below the video clip is a forum for readers to leave their comments.
While the blog is a little sparse, it presents the story in a clear, concise, exciting way. The composition is centered and the use of traditional font and big, bold, red letters create interest. I thought the images and video clip were well placed and the message about the logo changing was reinforced.
http://idsgn.org/posts/gap-turns-to-crowdsourcing/
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